There is no magic formula for selling smartphones, but there are some things that can greatly increase a vendor’s chances of success. Great hardware is a start, well-made software is important, compelling features are a big draw and a fair amount of carrier support is certainly needed. Extensive, creative and interesting marketing that delivers memorable messages is also very high on the list — but there is a line between “good memorable” and “bad memorable,” and we’re pretty sure LG just crossed it. In a spot released earlier this week titled “The Most Human Phone Ever,” LG sought to promote its curved G Flex smartphone to the people of the Netherlands. In doing so, it created what might very well
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