Mila sees big firms using web to outsource customer support

By Caroline Copley ZURICH (Reuters) - Mila, a Swiss peer-to-peer online marketplace for services ranging from IT support to furniture assembly, expects big European firms to turn to such platforms as a cheap way to improve their customer care. Mila has, for example, struck a partnership with Swisscom to help the telecom provider's customers hire a local "geek next door" to solve IT problems rather than calling on the services of a Swisscom technician. Since the pilot launched in Zurich in November, hundreds of members of the public have signed up to become "Swisscom Friends" ranging from tech-savvy students and the unemployed to IT professionals who want to make extra cash. Swisscom vets these freelance tech workers, but does not pay them.



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