Get Out of Town: Why SXSW Isn’t Worth It

Two years ago, I came up with new rule that I’ll basically accept any offer if it will tie me up and keep me away from Austin during SXSW week. It’s not even SXSW, though since 2007 I’ve seen it undergo some changes and transformations that I can only shake my head at. “But they had Shake Shack at SXSW this week!” you say. It’s funny, for all the love of business books and buzzwords, SXSW is the definition of a red ocean—it’s loud, overcrowded, competitive and difficult to break through.



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