AOL rolls out new platform in bid to become digital ad hub

AOL Inc on Wednesday unveiled a new advertising platform aimed at changing the media buying process for digital advertising by becoming a one-stop shop. The new platform, dubbed One, will knit together AOL's various ad technology offerings like its recent acquisition of Adap.TV, an electronic trading platform for video advertising. One is an open platform that will work with the hundreds of ad technology companies that have crowded the digital landscape. AOL has also launched smaller tests to purchase TV advertising through the platform.

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