Analysis: Taiwan's MediaTek sets up backyard brawl with Qualcomm

By Noel Randewich SAN FRANCISCO (Reuters) - Qualcomm Inc, the world leader in smartphone microchips, may want to shore up its defensive tactics. Taiwan's MediaTek Inc, the leading chip supplier for Chinese smartphones, is barreling into the U.S. market with a new major global branding campaign and setting up shop in San Diego, California, home to Qualcomm. This year, MediaTek plans to hire about 150 engineers, business development and marketing staff in the United States, adding to a 300-strong U.S. workforce, said Kristin Taylor, MediaTek's vice president of U.S. corporate marketing. Outside the United States, the company plans to add 1,000 employees in 2014, increasing its ranks by around 10 percent.



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