Fitbit partners with women's fashion designer Tory Burch on Flex accessories

If the wearable trend is ever going to truly take off, companies are going to have to figure out how to make people want to wear them. That means taking it a step beyond simply not being embarrassed to be seen wearing one in public -- these devices are going to have to actually be attractive. Pebble got the memo, now Fitbit is taking steps to turn its Flex fitness tracker into a legit fashion accessory.

via Tech News Headlines - Yahoo News http://www.engadget.com/2014/01/07/fitbit-partners-with-tory-burch?ncid=txtlnkusaolp00000589