Demand Media moves to separate its domain business

(Reuters) - Demand Media moved on Monday to spin off its Rightside Group domain business as a separately traded company, according to filing with the U.S. Securities and Exchange Commission. Demand Media, which owns websites eHow, LiveStrong and Cracked and mainly makes money from articles and videos that surface high in search results, previously said it planned to spin out its domain unit in February 2013. Demand Media shareholders will receive shares of Rightside Group, although the filing did not offer specifics of the distribution. In addition, Demand Media plans to ask its stakeholders to approve a reverse stock split during a special meeting, the filing said.



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