Google's +Post ads bring full social networking to sales pitches (video)

Social networking in web ads is frequently limited to sharing buttons -- it's hard to get involved with companies short of visiting their news feeds on your own. Google's new +Post ad format could turn these sales pitches into true conversations. The technology converts a brand's existing Google+ posts into web ads with a full social component; you can comment on ads, repost them and join live Hangouts without leaving the page you're visiting.

via Tech News Headlines - Yahoo! News http://www.engadget.com/2013/12/09/google-plus-post-ads?ncid=txtlnkusaolp00000589