Amazon Kindle Fire commercial mocks the iPad Air with a Jony Ive parody

Amazon is the latest company to take on Apple's distinctive advertising style in its own commercials, this time by pitting the iPad Air against Amazon's 8.9-inch Kindle Fire HDX using what seems like a thinly veiled parody of Apple's Jony Ive, who frequently appears in the company's ads. "This is the magical new iPad Air," says "Apple's" British narrator, only to have his vague pronouncements rebutted by a twangy American Kindle proponent at every turn. The Kindle Fire, he explains, has a million more pixels (2560 x 1600 vs. the Air's 2048 x 1536).

via Tech News Headlines - Yahoo! News http://www.theverge.com/2013/12/1/5163524/amazon-parodies-apple-ipad-air-campaign-with-jony-ive