WATCH: Brands May Benefit From YouTube Comment Changes

Some brands have been understandably reluctant to engage with fanson YouTube. Because let's be honest: YouTube comments havehistorically not been a hotbed of sophisticated, enlightenedconversation. But there may be hope on the horizon. YouTube-ownerGoogle thought it had a winning plan to clean up spam and abuse incomments when it announced that no longer could trolls hide behindanonymity - no, they'd be required to sign in with their Google+accounts, which would also have the neat and totally coincidentaleffect of driving up the struggling social network's user numbers. ...



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