UK's Morrisons' says online customers can switch from rivals with 'one click'

By James Davey LONDON (Reuters) - Britain's No. 4 supermarket Wm Morrison will attempt to win customers from rival's long established online grocery businesses by making it easy for them to switch, Chief Executive Dalton Philips told reporters on Thursday. "By enabling customers with one click to import their favorites we'll be bringing switching to the online food market," Philips said as he detailed the firm's online grocery plans at a salmon-packing factory in Stratford, east London. UK online grocery sales are forecast to grow 16.9 percent to 6.9 billion pounds ($11. ...

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