By Gerry Shih SAN FRANCISCO (Reuters) - Twitter Inc said on Thursday it would introduce self-serve ads for small- and medium-sized businesses in three countries outside the United States, marking one of its first moves to expand revenue as a publicly listed company. Businesses in the United Kingdom, Ireland and Canada will be able to buy "promoted" ads that can be shown to targeted Twitter users beginning this week, the company said. Twitter held a successful initial public offering last week that raised $1.8 billion. Twitter, which made $317 million in revenue in 2012, generates the majority of its sales through selling ad packages directly to large companies and international brands such as Verizon Communications Inc or Samsung Electronics Co Ltd. But analysts believe it has the potential to greatly boost sales by letting smaller businesses buy automated ads without the help of Twitter salespeople.
via Tech News Headlines - Yahoo! News http://news.yahoo.com/twitter-introduces-self-serve-ads-outside-u-005707249--sector.html
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