Starbucks builds a better paper cup for tea drinkers

Before being bought by Starbucks last year, Teavana had primarily been known for retail shops that sold tea and supplies — but didn't serve the drink. With the tea bar concept, Starbucks had to rethink some of the most basic elements of its successful formula for a different kind of customer — including the paper cup itself. FastCoDesign takes a look at the result of Starbucks' design efforts. Double-walled insulation was built into the cup itself, foregoing the need for the cheap cardboard sleeves Starbucks customers (and coffee drinkers everywhere) need to deal with.

via Tech News Headlines - Yahoo! News http://www.theverge.com/2013/11/2/5056400/starbucks-builds-a-better-paper-cup-for-tea-drinkers