On the eve of the PS4's launch in the US, Sony Computer Entertainment in the UK is preparing for the country's subsequent release on 29 November with several events and stunts, including decking out one of London's famous landmarks, the OXO Tower, with...
via Pocket-lint http://www.pocket-lint.com/news/125134-sony-planning-cunning-launch-stunts-for-ps4-in-uk-customising-oxo-tower-for-starters
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