Seeing is believing: IMAX to launch $250,000 home theatres in China

By Matthew Miller BEIJING (Reuters) - China's newly minted rich can now get up close and personal to the movies after mega-screen maker IMAX Corp signed a deal to produce luxury home theaters in the company's second largest market. The fifty-fifty joint venture with Shenzhen-based TCL Multimedia Technology Holdings Ltd will give Chinese the chance to watch IMAX-enhanced Hollywood blockbusters in the comfort of their homes, maybe even on the day of their world premieres. The joint venture is targeting wealthy homeowners in Hong Kong, Russia, and the Middle East, but the main focus, IMAX Chief Executive Richard Gelfond said, is China. "China now is our second largest market in the world, and our fastest growing market," Gelfond told Reuters on Friday.



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