Philips' latest connected lighting product is taking aim at your recessed fixtures. The new Hue bulb, named BR30 to match the existing standard, screws into sockets typically pre-installed in kitchens, hallways and living rooms. They focus output in a beam, compared to the original Hue bulbs, which yield omni-directional light.
via Tech News Headlines - Yahoo! News http://www.engadget.com/2013/11/05/philips-hue-br30-gu10?ncid=txtlnkusaolp00000589
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