By Shadi Bushra LONDON (Reuters) - London will join a handful of cities launching their own internet domain names next year to build a greater online presence and promote the British capital, the mayor's office said on Friday. ICANN, the world body that oversees the web's naming conventions, gave London the go-ahead this week to use its own unique domain name from 2014, along with New York, Berlin, Vienna and Brussels. The city's mayor, Boris Johnson, said adopting the ".london" suffix would enable organizations to associate themselves more closely with London's global brand. "This is also an excellent opportunity to expand London's digital presence, which in turn is set to generate funds to invest back into the city," he said in a statement.
via Tech News Headlines - Yahoo! News http://news.yahoo.com/dot-london-city-launches-own-domain-boost-online-194130077.html
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