Nielsen to add web viewers to future TV ratings, with a little help from Facebook

After several months of testing within the industry, Nielsen is finally ready to reveal its efforts to bake mobile viewing habits into its TV ratings system. In a wider roll-out of what the company already monitors, it'll launch an ...

via Tech News Headlines - Yahoo! News http://www.engadget.com/2013/10/28/nielsen-mobile-digital-device-tv-ratings?ncid=txtlnkusaolp00000589