wtorek, 15 października 2013

New York Times goes global by rebranding IHT

In this Oct. 4, 2013 photo shows a view of the newsroom of the International Herald Tribune, who will be rebranded as the International New York Times on Tuesday, Oct. 15, 2013 at the International Herald Tribune headquarters in Paris. The International Herald Tribune, a celebrated newspaper that long gave U.S. expatriates a cherished lifeline to events back home and a dose of Americana for foreign readers, published its last edition on Monday Oct. 14, 2013. It was 126 years old. (AP Photo/Michel Euler) PARIS (AP) — The New York Times Co. has rebranded its Paris-based daily, the International Herald Tribune, as the International New York Times — a bid to lure readers abroad amid the upheaval of the digital era facing traditional newspapers.








via Tech News Headlines - Yahoo! News http://news.yahoo.com/york-times-goes-global-rebranding-iht-190740082--finance.html
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