New York Comic Con vendors evolve as events proliferate

By Luciana Lopez NEW YORK (Reuters) - This year's New York Comic Con might not look that different from years past: costumed fans, panels of pop culture luminaries and a sprawling floor of vendors and artists. But for the companies that attend this pop culture convention and others like it nationwide, there have been significant changes over the years. The proliferation of such events, the explosion of social media and the overwhelming size of the gatherings are forcing companies to change their own approaches to meeting, engaging and hooking new and old fans. ...

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