Google+ expands custom URLs to more people, commoners included

You no longer need to be a star athlete or a pop diva to get a vanity URL on Google+. Even if you're but an Average Joe, you can now get a custom link that's possible to memorize, so long as you meet a handful of (easy) requirements. If you have a profile photo, have 10 or more followers and an account that's at least 30 days old, simply visit your profile to bid the random string of characters on your URL farewell.

via Tech News Headlines - Yahoo! News http://www.engadget.com/2013/10/30/google-custom-url-rollout?ncid=txtlnkusaolp00000589