Ball Street: are pro athletes like Arian Foster really selling stock in themselves?

Fantex Inc., a startup based in San Francisco, is now selling stock in the star NFL running back Arian Foster. Sort of. The company has created a subsidiary, Fantax Holdings, that will track "brand value" — a complex metric that includes performance, endorsements, earnings, and other factors — for professional athletes and other celebrities. And you, the fan, can buy in for $10 a share.

via Tech News Headlines - Yahoo! News http://www.theverge.com/2013/10/19/4853722/buying-a-piece-of-a-pro-athlete-is-fun-but-is-it-a-good-investment