Apple bets on Burberry chief to burnish retail shine

By Poornima Gupta and Guy Faulconbridge SAN FRANCISCO/LONDON (Reuters) - Burberry CEO Angela Ahrendts rebuilt the British luxury brand after excessive exposure of its trademark checkered pattern alienated wealthy clientele. Her approach was to embrace digital innovation, build a strong online business, and tap Chinese and Latin American markets. Now Apple Inc is hoping she can do the same at the world's most valuable technology company. ...

via Tech News Headlines - Yahoo! News http://news.yahoo.com/tim-cook-brings-burberry-boss-restore-apples-shine-141553920--finance.html