Smartphones try fashion makeovers to stand out from pack

By Alexei Oreskovic and Poornima Gupta SAN FRANCISCO (Reuters) - Bright colors, funky textures and personalization are coming to a smartphone near you as mobile phone makers turn to fashion to buoy sales in a crowded market. Apple Inc and Google Inc's Motorola are among those trying to score style points as game-changing technological innovation becomes harder to achieve in the maturing business. Since the first touch-screen iPhone hit the market in 2007, software features have become easier to replicate and improvements in speed, weight, display size and resolution have become routine. ...

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