Olympus pins future hopes on mirrorless format

By Sophie Knight TOKYO (Reuters) - To stem the red ink on its loss-making camera division, Olympus Corp has decided to rely on a format that so far has been a flop outside of its home turf in Japan. The company on Tuesday released the "OM-D E-M1", a mirrorless model Olympus says is the first of its kind to compete on quality with traditional single-lens reflex (SLR) cameras. Olympus is now hoping the E-M1, priced for the pro market at 145,000 yen ($1,500) for the body alone, will help it boost mirrorless and SLR sales by 24 percent to 7. ...

via Tech News Headlines - Yahoo! News http://news.yahoo.com/olympus-pins-future-hopes-mirrorless-format-100953483--finance.html