CBS partners with Twitter to put TV clips in tweets

p Twitter and CBS will be pairing up to bring clips of live TV to your feed, reports TechCrunch. The two companies will work together on Twitter's Amplify project, meant to let brands target people watching a particular show and let networks pull viewers in by posting relevant data to Twitter. Among other things, that can mean embedding nearly real-time video clips into tweets — probably the closest you'll get to live TV on Twitter — or creating interesting compilations that will pique interest in a full TV show. ...

via Tech News Headlines - Yahoo! News http://www.theverge.com/2013/9/23/4762522/cbs-partners-with-twitter-to-put-tv-clips-in-tweets