You won’t believe how massive ‘Candy Crush Saga’ has become

The latest Onavo engagement data is a bit of a stunner. It shows that more than 20% of American iPhone owners used the “Candy Crush Saga” app in July. This stat absolutely crushes typical top game engagement levels. The second highest engagement for a mobile game is 10%, which was reached by “Words With Friends.” Summer blockbusters “Temple Run 2″ and “Minion Rush” are each at 5%. “Candy Crush Saga” has reached giddy highs where it competes with such staples as Twitter (27%) and Snapchat (20%) in the monthly engagement battle on Apple’s iPhone. The fascinating thing about Candy fever is that the game itself is built on the most ancient, boring mechanic in the business : match three shapes.



via Tech News Headlines - Yahoo! News http://news.yahoo.com/won-t-believe-massive-candy-crush-saga-become-164046236.html