This is the biggest question Microsoft’s next CEO will have to answer

So far the mobile computing world has shown that there are two successful business models for making money from software: You can either exclusively sell your own hardware and software as a complete package as Apple does or you can make your own software free for OEMs to use and make money from users who spend more time on your ad-supported web services as Google does with Android. What hasn’t been very successful so far has been Microsoft’s traditional business model of licensing out software to OEMs. Asymco’s Horace Dediu on Tuesday wrote quite bluntly that “the problem for Microsoft” is that “you can’t charge for software anymore.” It goes without saying that if Dediu is right then Microsoft is



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