New apps help shoppers identify items using image recognition

By Natasha Baker TORONTO (Reuters) - A new app lets shoppers flipping through retail flyers purchase items that catch their eye using image recognition technology. The iOS app Pounce allows shoppers to scan images they spot in print media with their device's camera, then purchase the item online directly from the retailer running the advertisement. ...

via Tech News Headlines - Yahoo! News http://news.yahoo.com/apps-help-shoppers-identify-items-using-image-recognition-081350581.html