In digital age games makers still feel need to meet and greet

By Harro Ten Wolde and Christiaan Hetzner COLOGNE, Germany (Reuters) - Videogames maker Electronic Arts knows that in the Vatican there are more than just a few soccer fans thanks to customer feedback for its flagship sports title FIFA Soccer mined from connected gamers all over the world. Game developers such as EA, Activision Blizzard, Ubisoft and Sony are sitting on a treasure trove of client data that enables them to reach the right target group at the right time, yet every year in August they still flock to the Gamescom in Cologne to meet gamers in person. ...

via Tech News Headlines - Yahoo! News http://news.yahoo.com/digital-age-games-makers-still-feel-meet-greet-142501591.html