The New Bra Sizing System Is Invasive, Uncomfortable, and Unnecessary

In the name of women who don't fit traditional yet frustratingly restrictive bra sizes, Jockey has boldly created a more inclusive "volumetric" system — a noble effort that doesn't seem likely to lift off since it still forces women into one of 10 "new" normal shapes... in the middle of the mall. ...

via Tech News Headlines - Yahoo! News http://news.yahoo.com/bra-sizing-system-invasive-uncomfortable-unnecessary-145933824.html