T-Mobile CEO’s strategy explained: Be cheap and do almost anything for attention

In case you haven’t noticed, T-Mobile CEO John Legere isn’t like most wireless industry executives. For one, he’s actually entertaining to listen to because he’s not afraid to trash his competitors in candid and at times profane terms. This is all part of a carefully constructed strategy, however, and a profile on Legere at The Wall Street Journal makes clear that Legere thinks that he needs to draw attention to himself if he’s going to have any chance of drawing customers away from Verizon and AT&T. In particular the Journal notes that after becoming T-Mobile CEO, Legere “grew his hair out, traded his ties for T-shirts and has started sprinkling his public comments with profanity” to make himself stand out.



via Tech News Headlines - Yahoo! News http://news.yahoo.com/t-mobile-ceo-strategy-explained-cheap-almost-anything-180008712.html