T-Mobile losing its grip on smartphone sales as Sprint reaps the benefit

The latest Kantar smartphone report had many interesting tidbits about Windows Phone and iOS market share trends, but perhaps the biggest bombshell was buried in the section about U.S. mobile carriers. T-Mobile’s share of U.S. smartphone sales has collapsed to 9.5% from 12.7% in just a year. At the same time, Sprint’s share has climbed to 12.3% from 11.0% over the same time period. This means that in 1Q 2012, T-Mobile still held a narrow lead over Sprint when it came to smartphone sales in America; by 1Q 2013, Sprint had surged to lead T-Mobile by nearly three points. This is a major reversal. It shows that even though Sprint lost branded subscribers in 1Q 2013 and T-Mobile gained some



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