Why is BlackBerry’s CEO being so weird about the low-end market?

BlackBerry (BBRY) executives have a history of making condescending comments to analysts, but this time, Thorsten Heins has really broke new ground in haughtiness. At an Ontario conference, Mr. Heins was asked about the low-end smartphone market and he firmly stated that his company is “not going to get into $50-60 segment,” Bloomberg reported. This, of course, is pure straw man construction. Nobody thinks BlackBerry should or can get into the $50-60 price segment. Mostly because that price segment does not exist. There are no $50 smartphones. No one believes that BlackBerry should get into the $100-120 price segment, either. The thing everyone wants to know is when BlackBerry intends to enter the $200-250 price segment. This is a real



via Tech News Headlines - Yahoo! News http://news.yahoo.com/why-blackberry-ceo-being-weird-low-end-market-162045552.html