WhatsApp dominates download charts, but it may have a hidden weakness

WhatsApp has reigned as the undisputed messaging app champion across dozens of countries over the past two years. However, huge download volumes in all these countries doesn’t necessarily translate to high consumer engagement. A research firm called Mobidia has provided BGR with a fascinating comparison chart providing a direct engagement level comparison between WhatsApp and its major rivals in some of the biggest mobile markets. Mobidia chose a cut-off-point of 2 MB per month to make sure it is counting only consumers who truly use a messaging app actively. Using these parameters, WhatsApp suddenly does not look like a behemoth anymore. WhatsApp is used actively by nearly 40% of smartphone users in Brazil, but its penetration level is well below



via Tech News Headlines - Yahoo! News http://news.yahoo.com/whatsapp-dominates-download-charts-may-hidden-weakness-165014921.html