The big question for Samsung: Will the Galaxy S IV press event top last year’s epic bombast?

One of the most fascinating things about Samsung’s (005930) product launches is how remarkably they contrast with its television marketing campaigns. Samsung’s TV ads, as I’m sure you’ve seen by now, like to portray the company as a scrappy, funny underdog trying to make a name for himself while fighting the humorless, tired old behemoth known as Apple (AAPL). Samsung on television is all about zombie unicorn games, sharing sex videos and making fun of iPhone fans. In other words, it’s clever, irreverent and guaranteed to make you smile. The Samsung we see at press events is another animal entirely. Instead of the witty quips and amusing sight gags, we’re treated to an epic, Wagnerian spectacle that is so over-the-top



via Tech News Headlines - Yahoo! News http://news.yahoo.com/big-samsung-galaxy-iv-press-event-top-last-203003726.html