(Reuters) - On demand music service Spotify said it is launching its first advertising campaign on Monday, focusing on U.S. television to hook additional listeners. Spotify is spending more than $10 million on commercials that will debut during the new season of "The Voice," a talent show for singers on NBC. The commercials, created by the advertising agency Droga5, include a concert-goer crowd surfing in an endless sea of people and a guy dancing at a party. When Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon, the music service depended heavily on its integration with Facebook ...
via Tech News Headlines - Yahoo! News http://news.yahoo.com/spotify-launches-first-ad-campaign-210243221--sector.html
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