Nevermind: Facebook Is Keeping Track of What You Buy at the Drugstore

It took Facebook about six months to start using all that offline consumer data it's made deals for more than just "research" and put all thats rewards cards information to good lucrative use. With its new "ad effectiveness" program Facebook will serve specific ads that reflect your specific offline shopping habits, a set-up that ranges from creepy to uncomfortable. ...



via Tech News Headlines - Yahoo! News http://news.yahoo.com/nevermind-facebook-keeping-track-buy-drugstore-222428657.html