A scary thought
Google is showing off talking shoes at the South by Southwest conference in Austin this week --??a fun, wacky, and impractical new concept.?
Google, YesYesNo, ad agency 72andSunny, and Adidas have partnered to attach a small computer to two Adidas tennis shoes. An accelerometer, a gyroscope, Bluetooth, and other off the shelf technologies are embedded to post activity to Google+ and shout out words from a speaker.?
Given there's an advertising company onboard with the project, the talking shoe could make for quite the audible advertiser. Its founder told AllThingsD that the talking shoe is an?experiment in the advertising space.?
"By connecting a pair of sneakers to the web, we’re creating unique opportunities between physical objects and digitalt ad spaces. Every move the user makes generates data that’s captured using an accelerometer, gyroscope and pressure sensors," the project's website stated. "That data then gets pushed to a web app on your mobile?phone and translated in real-time into funny and motivating commentary."
Will this ever come to market? Probably not soon, or even in this form. Rather, this seemed to be a fun collaboration to show off at South by Southwest, a conference where many tech-focused investors and pundits are gathering.?
Google is already deep into the wearable technology game with its wearable Google Glass project, stemmed from its Google X?laboratory?for forward thinking. The glasses provide a Google-connected world to the user, right in front of their eyes. Its expected to ship later this year.
Tags: Google Adidas Google Glass
Google shows off talking shoes at South by Southwest originally appeared on http://www.pocket-lint.com on Sun, 10 Mar 2013 22:38:00 +0000
via Pocket-lint http://www.pocket-lint.com/news/50317/google-talking-shoe-south-southwest
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