Apple warned to spice up the iPhone 5S or risk becoming ‘boring’

How do we know that Apple (AAPL) is facing its most intense pressure ever in the smartphone space? Because longtime Apple watchers like iMore’s Rene Ritchie are starting to get antsy and are encouraging Apple to make a bigger splash with its next-generation iPhone. In a lengthy and thoughtful opinion piece, Ritchie frets that Apple has become too comfortable with its pattern of releasing a major iPhone revamp one year and then releasing a minor refresh the next year, as was the case with the iPhone 3G and 3GS, and then the iPhone 4 and 4S. He says that if the company follows the same pattern and releases a refreshed iPhone 5 as the iPhone 5S, then it risks being



via Tech News Headlines - Yahoo! News http://news.yahoo.com/apple-warned-spice-iphone-5s-risk-becoming-boring-171056439.html