Like Google Glass for cars: I tried Mini’s Augmented Vision concept

While Google Glass may have fallen flat, companies big and small are still chasing the dream of seamless augmented reality — information delivered to your field of vision without distraction (and without making you look ridiculous). From a fashion perspective, the glasses aren’t exactly subtle — they closely resemble ski goggles, or old-timey aviation goggles, but with a camera mounted dead-center to let it see what you’re seeing. "We think the long-term vision for something on your head where it's a head-up display for your life is super compelling," says Qualcomm augmented reality VP Jay Wright. "The challenge is there's a lot of technology required to make it happen." As Qualcomm sees it, those challenges include privacy, fashion, interacting with a device that has few standard control schemes, and battery life to make it last all day — all problems that Google Glass was unable to really overcome during its "Explorer" phase.

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