Reed's Risk boss reaps rewards from tackling online fraudsters

By Kate Holton LONDON (Reuters) - The softly-spoken head of the Risk division at Reed Elsevier does not wish to thank the U.S. online fraudsters who have helped drive his unit's growth, but his investors may not be so bashful. Mark Kelsey's Risk and Business Information division has been one of the stand out performers for Europe's largest media company in recent years, with its technology helping U.S. state governments and firms to spot and prevent online fraud. Kelsey, who joined Reed 32 years ago this week, said he expected the unit's around 6 percent growth to continue through the next few years, and potentially improve as it expands. "There are more and more online services facilitating online payments and ... there are also very smart and very tech savvy criminals." With a history dating back to 1880, the Anglo-Dutch Reed Elsevier has been transformed in recent years, ditching media assets that were dependent on volatile advertising and refocusing on data analytics and technology.



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