HBO Now coming in April for $14.99 per month, Apple TV price cut to $69

HBO's long awaited standalone subscription service is coming next month, and Apple TV has been announced as the company's "exclusive" launch partner. "All you need to get HBO Now is a broadband connection and an Apple device," said CEO Richard Plepler. Priced at $14.99 per month, HBO Now will offer access to HBO's entirely library of original shows. Customers will get a free month if they sign up from an Apple device during April, Plepler said, a move that should guarantee some pretty quick growth.

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