Apple tries making the iPad look hard and edgy just like the Grammys

Apple debuted its latest iPad ad during the 57th Grammy Awards last night. In it, we find Sweden’s Elliphant collaborating with LA’s The Gaslamp Killer in an All or Nothing remix from English producer Riton. The 60-second spot documenting the creation process feels almost Beats-like in its frenetic buildup, and certainly runs counter to Apple’s iconic silhouette ads.

via Tech News Headlines - Yahoo News http://ift.tt/1yZNYpf