Potluck, its second product, sought the same goal, albeit in a more casual dress — as a "Reddit with friends" link-sharing site. Branch CEO Josh Miller admits that Branch was perhaps a bit too "highbrow," and Potluck didn’t offer a good mobile experience or enough incentive for users to post links. Potluck 2.0 feeds you the news in digestible chunks, and provides a place to chat about it with friends. At first glance, the new Potluck looks a lot like dating app Tinder, and that’s by design.
via Tech News Headlines - Yahoo! News http://www.theverge.com/2013/11/21/5129772/potluck-2-messaging-app-for-the-news
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