By Lisa Richwine and Malathi Nayak (Reuters) - When Walt Disney Co introduced its latest video game, Infinity, to the gaming faithful this week at the annual E3 gaming conference, it rented a Los Angeles movie theater to show 30-minute clips of upcoming films and hosted a party with the glitz it usually reserves for its blockbuster movie wannabes. It shows just how much the company is counting on Infinity - whose players can for the first time mix together characters from Disney's different franchises - to help turn around one part of the media giant that stubbornly refuses to turn a profit. ...
via Tech News Headlines - Yahoo! News http://news.yahoo.com/analysis-disney-goes-infinity-turn-around-gaming-unit-110443338.html
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