The reason Facebook Home exists

Facebook Home has its fair share of critics. But while I personally can’t stand Facebook as a service, I am not one of them. Home takes over the user’s Android smartphone and replaces the home screen with an unending stream of full-screen Facebook photos and status updates posted by friends. The first version of Facebook’s new Android software clearly has some kinks that need to be ironed out, but Facebook has more incentive than it could ever need to get the job done. A quick glance at the company’s first-quarter earnings report reveals that mobile revenue now accounts for nearly one-third of Facebook’s total advertising revenue. That figure is up from 23% in the previous quarter, and it will continue



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